How To Grow Your Business: Lesson Two
You need to be online ...
POSTED BY JONATHAN VOWLES ON 04/12/2018 @ 8:00AM
If you run a business, then part of what you have to do is to grow it. Quickly or slowly, your customers will always drift away, so you need to keep working to build it up ...
If you want to grow your business then you need to be online!
copyright: everythingpossible / 123rf
This blog post is the second part of a series giving practical and relevant advice about growing your business. Lesson one was a reality check, making sure that you're ready for growth. This second part is all about being online.
"Most businesses are online
with good reason!"
It's because around 85% of UK people go online to check out a business each month; further, 75% of UK people have bought something online, and about 52% of UK people prefer to buy online. All according to a survey by VISA in 2018.
The survey also gives interesting data about card payments. You are more likely to make a sale if your customer can pay by card. Interestingly, if you are dealing with younger customers (ie, 16-34) then 34% of the time they will shop elsewhere if they can't pay with a credit or debit card!
So, you need to have a website that is clean, clear and able to work well on both desktops and mobiles. Your navigation needs to be simple and easy too. If you have an e-commerce website, then the cart, checkout and payment process needs to be super easy; if you don't make it easy for your customer, then they will go elsewhere. "Ok, so what?", you might say.
Well, have you had your website checked recently? How good is it really? Or is it holding you back? Does it load quickly? What is your SEO like and what is your google ranking?
"Then there are all the social
Should you, shouldn't you, and which ones? And the answer here is much less clear. Social media works for some people and not for others ..., but a big part of this seems to be the volume of traffic. Which leads me to the conclusion that you need to have social media channels, but not spend much on it until you have built up a volume of followers.
It's essential to have a clear vision of what your website is for, what your social media is for, and what your customer wants to get from your business.
"Would you like to know more?"
If you're looking for strategic advice on how to grow your business then do give me a call on 01234 752 566 or click here to ping me an email and let's see how I can help you.
Until next time ...
More about Jonathan Vowles ...
I've been an accountant in and for business since 1987 and have a wide experience of consultancy, audit, accounts, taxation and wealth planning work from individuals and small businesses to multinational corporations and charities.
My eclectic interests in growing and developing business span a number of areas, which can be summarised as strategic business advice and tax saving advice.
I have worked with the Chamber of Commerce to deliver courses for people about starting up in business and have lectured about tax for a major accountancy practice and for Milton Keynes College.
I relax by reading fiction and by getting away from the office in a campervan.
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